Title: How To Determine Customer Acquisition Cost Before Development
Session Leader: Aram Panasenco
Audience: PM Newbies
The most important thing you need to know to develop a product is: Will customers pay for it?
In this workshop, you will learn how to run small, cheap marketing experiments that will help you determine the following:
- Cost of customer acquisition (BEFORE building the product!)
- Whether the product is worth developing at all
- Which features of the product are most important to customers
- Best marketing language, aesthetics, and many other useful things…
You’ll learn how to avoid newbie analysis mistakes, design marketing experiments, gather data, draw statistically sound conclusions, and pick the best direction for your product.
About The Presenter:
Aram Panasenco is a marketing analyst with several years of experience as an independent marketing consultant. Aram advised, guided, and helped clients increase their customer numbers by implementing innovative marketing campaigns. Previously, Aram developed software for NASA’s Jet Propulsion Laboratory and other scientific organizations. He now lives in Berkeley with his wife.