Proposed Session: The Business of APIs: the Why, What and How of Connecting your Product to the World

Title:  The Business of APIs: the Why, What and How of Connecting your Product to the World

Session Leader: Daniel Elizalde

http://TechProductManagement.com

@delizalde

Format: Presentation

Audience: Seasoned PMs

Description:
Stand-alone products are a thing of the past. All current trends like Cloud, Mobile, Wearables, Big Data, etc, rely on the growing trend of connectivity between applications and devices. To succeed, or even to compete, your product must offer connectivity to other applications. This means that your product must expose an API. Opening an API is a strategic business decision that needs to be led by Product Management, not Engineering.

In this presentation, you’ll learn:

  • The state of the software industry and why you can’t afford to ignore this trend.
  • Three different API strategies, and how to monetize them.
  • New challenges APIs bring to Sales, Marketing, Support and Legal.

Exposing an API has a lot of benefits, but also brings in a whole new set of challenges. This is a session that no software Product Manager can afford to miss.

Presenter:
Daniel Elizalde is a seasoned enterprise Product Manager and the author of TechProductManagement.com Daniel is currently Sr Product Manager for Stem, Inc, a leader in advance energy storage. He has extensive experience managing the full product lifecycle for SaaS, mobile and desktop applications for statups and Fortune 500 companies alike.

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Proposed Session: Payment landscape Product and Opportunities

Title:  Payment landscape Product and Opportunities

Session Leader: Sheela Ursal

http://www.linkedin.com/in/sheelaursal

@sheelaursal

Format: TownHall Discussion

Audience: Seasoned PMs

Description:
Apple, Google, Facebook and may others all launching on digital payments. Why? Get an overview of the landscape, product management role in this space. What do you need to know, what is different? What opportunities are available?

Presenter:
Director Product Management, responsible for International Expansion, web and mobile digital payment products. 14 years in SaaS product mgmt and mktg. MBA in Finance and Marketing. Worked at large enterprises and startups.

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Proposed Session: How I Break Your Products: From The Diary Of An Ethical Hacker

Title:  How I Break Your Products: From The Diary Of An Ethical Hacker

Session Leader: Jonathan Bennun

Format: TownHall Discussion

Audience: Seasoned PMs

Description:
This talk will not bore you with data, frameworks or methodology. Instead, I will offer insight into how hackers break your products, covering specific methods and tools. I will also discuss cybersecurity in product development and product management, and suggest ways to address security issues in tech products, from the business case to the marketing and implementation.

Presenter:
Jonathan Bennun: 1/2 programmer, 2/5 hacker, 2/7 marketer, 3/4 product manager @ Cisco Systems. Spare time zen practitioner and garage band reject. Long time Application Security expert. Jonathan is a product maker, breaker and shaker: As software developer and team leader he built and designed different software components and products, from dynamic web components and consumer interfaces to complex backend solutions and network tools. As a Data Security expert he has worked as an ethical hacker (“white hat”) and consultant, analyzing vulnerabilities and “breaking” products and systems for financial, commercial and government/federal customers. As innovator and “shaker” he has played significant roles in two start-ups leveraging innovative prototypes into commercialized products. Since 2013, Jonathan has worked as Product Manager at Cisco Systems. Jonathan holds a Bachelor’s degree in Computer Science from Tel Aviv University, and an MBA from University of Michigan.

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Proposed Session: Metal 3D printing: the future of manufacturing

Title: Metal 3D printing: the future of manufacturing

Session Leader: Manindra Majumdar@Revolution3DX

Website: http://www.revolution3dx.com

Format: TownHall Discussion

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Proposed Session: Challenges starting off as a PM – Reading and how it can make you a better PM

Title:  Challenges starting off as a PM – Reading and how it can make you a better PM

Session Leader: Faisal Shaik

Website:  https://www.linkedin.com/pub/faisal-shaik/37/a56/411

Format: TownHall Discussion

Audience: Beginners

Presenter:
I’m an Associate Product Manager at LiveCareer, a recent Cal Poly computer engineering graduate, and a product enthusiast. I currently work as a product manager, and have worked at various companies including Microsoft and NASA Ames. I founded Haberdash, a fashion-tech company. I founded SF Associate Product Managers and organize events with them regularly.

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Proposed Session: Interactive Product Packaging

Title:  Interactive Product Packaging

Session Leader: N Lynne Fix

Website:  http://www.philoca.com

Format: TownHall Discussion

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Proposed Session: Journey of getting the first 1,000 users that love your product

Title:  Journey of getting the first 1,000 users that love your product

Session Leader: Jay Chen

Website: https://www.linkedin.com/in/jaychen

Format: TownHall Discussion

Audience: Beginners

Presenter:
Entrepreneur in consumer digital Health & Healthcare space. Executive Management in high impact Social Organization

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Proposed Session: Monetization – Get a job as a PM in a top tech company

Title:  Monetization – Get a job as a PM in a top tech company

Session Leader: Chantal Marin @ChantalMarinB

Website: http://www.linkedin.com/in/chantalmarin/

Format: TownHall Discussion

Audience: Beginners

Presenter:
I am currently studying Electrical Engineering & Computer Sciences in UC Berkeley with a scholarship after having studied a double major Bs in Computer Science and Industrial Engineering in Barcelona (UPC- 2010/2013) and then in Madrid (UC3M-2013/2014) in Spain. I also hold a Bs in Architecture from the ENSAV completed in Paris in 2010/2011. In 2011 I co-founded a wellness company that allowed employees from big companies to use spas/gyms and get spa treatments in closeby hotels/centers during lunch time and after work at low prices. That same year, I also won the Tech startup competition (EmprenUPC) of my University with an internet product (sort of Evernote synch with Google +) called KeepMe, selected from 170 other projects (3500 euros reward and 6 month of advisory) In 2013, I started working as a product Manager at Wayra, shipping my first tech products including a Smart Wifi Thermostat (NEST version in Europe). In 2014 I joined PwC as a strategic consultant in tech companies till I moved to the US. Nowadays I am the co-founder and Product manager of two disruptives startups Weeleo and at Drones adventures.

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Proposed Session: Iterating Your Way to Success–Faster

Title:  Iterating Your Way to Success–Faster

Session Leader: Nancy Hua @huanancy

Website: apptimize.com

Format: TownHall Discussion

Audience: Seasoned PMs

Description:
Iteration is the key to success. Whether your product has already landed product/market fit or you’re working your way towards that, the only way to create lasting competitive advantage is by iterating faster than your competitors. Experienced PMs will know that it’s a constant race. This presentation will provide real life examples of startups and enterprises that have managed to move faster.

Presenter:
Nancy Hua is the co-founder and CEO of Apptimize, a mobile A/B testing solution made for iOS and Android product managers that want to optimize their apps without being limited by App Store red tape or developer resource constraints.

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Proposed Session: Measuring Product Value Using the Customer Job-To-Be-Done.

Title:  Measuring Product Value Using the Customer Job-To-Be-Done.

Session Leader: Jay Haynes @jayhaynes

Website: strategyn.com

Format: TownHall Discussion

Description:
What are the best ways to user jobs-to-be-done theory to measure the product value for customers? How is product value calculated? What are the metrics to use to calculated customer value? How can product managers mitigate the risk of a failed product or feature at the earliest stages of product development?

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